Harnessing the power of social media is important for every business. Whether the business is selling popcorn, real estate or offering massage therapy, consumers will check out popular social media outlets to see what’s new and gauge the business’ personality. The problem with social media for businesses is that it takes time, which unfortunately is something many small business owners don’t seem to have enough of. We’re taking a look at three social media scheduling platforms that range in prices to help keep online conversations going.
For a business owner with only a few social accounts, this is a great option because it offers posting ideas, the platform is easy to navigate and there’s a calendar to create social drafts, pending posts, mark those that need edits, are approved or are scheduled or published. The same or different graphics can be used across multiple social accounts, and be scheduled for the same or different days and times. During scheduling, the system identifies whether or not the day and time is popular or not. The dashboards also shows which posts received reactions or comments and small reports can be pulled to get general information over a period of time.
Loomly offers a 15-day free trial without the use of a credit card. After that, packages range from one user for $20/month and 10 or less social accounts, up to $228/month for 26 users and 60 social accounts.
This is another software that allows users to post and schedule across multiple social accounts at once. Sprout Social is popular among marketing teams for it’s ability to give different users different editing and approval roles. Like other platforms, the dashboard can give a comprehensive view of all scheduled and published posts.
The company offers a 30-day, no credit card required, free trial, and packages start at $99/month and includes five social profiles and ability to review reactions and analytics related to posts.
Buffer offers a small free account that allows for 10 scheduled posts/month across up to three social platforms. For business owners new to scheduling their posts, this options would be a good place to start and learn what works and what doesn’t for planning social media. Like the previous sites, this one also identifies what days and times are optimal and for each outlet. The free account does not allow for tagging of other accounts and Pinterest is not included, but it is in the higher levels. Rates begin at $15/month and go up to $99/month.
Social media plays an important role in establishing a business’s relevance with customers. If a company doesn’t have social media or has accounts that haven’t been updated in years, than it can send a negative message to clients. Take this burden away by putting all the posts in one place and scheduling them. This will help save time, effort and stress.
To Your Success,
Lisa Smith
The Offices at Spenryn
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