Harnessing the power of social media is important for every business. Whether the business is selling popcorn, real estate or offering massage therapy, consumers will check out popular social media outlets to see what’s new and gauge the business’ personality. The problem with social media for businesses is that it takes time, which unfortunately is [...]
More than three dozen businesses use the services provided at the Offices at Spenryn, and we were recently reviewing marketing materials for an organization and it became clear that best way to get the message across effectively and efficiently was to be honest. For example, I could tell someone that by being a member of [...]
Starting a new business is hard work, and its easy to not spend much time considering the company’s brand, outside of a logo and maybe some “branded” materials. Having a coordinating logo, website and materials is important, but so is the overall experience a customer has with your new company. Your brand is more than [...]